Just a quick tip on how you can use LinkedIn to get your web-to-print service in front of potential customers and partners – LinkedIn Groups.
There are 2 main ways of getting your web to print message across in Groups:
- spam the heck out of them with self-promotional messages
- get something interesting in front of them or ask for their opinion
Another interesting feature of groups is ability to add group members to your network and send them direct messages. Normally you’d need some sort of other connection with the person and groups is one of them.