Cost-wise choice of colors/inks

14/10/2008

The inks you select for your job can affect both readability and price.

Your printing vendor may have different pricing options for various color schemes. The cheapest will use one or two spot colors – so be certain, if you opt for spot colors, that every element of your design uses only those palette colors you’ve paid for. Extra charges may be incurred when printing full-color jobs (usually with the four process inks), and also with custom add-ons used for highlighting, like metallics, spot glosses and embossing. With full-color images, CMYK documents are generally preferred to RGB, so before you try to pull a graphic straight from your web page and send it straight to the printing company, make sure it’s formatted in the manner they prefer.

Pricing can vary widely depending on your project quantity, the print equipment used (including setup costs), and the number of colors. A two-color job can cost half again what a one-color job costs — and a 4-color process job can be twice as much. There may also be a flat additional fee for premium add-ons, like Pantone matches, embossing, or metallic inks — these premium charges may increase the total cost by fifty percent or more.

Check with printers near you. Prices do vary from company to company depending on the technology they use, and you can get the best value for your money if you design your artwork while keeping in mind the number of colors you’ll be paying for.

Inks for web to print jobs

You may not always know where the design will go after going through our web-to-print system, so keep it as simple as possible to minimise the cost. On the other hand, if the inks you choose are what your design needs then go for it.

See also: