Greeting cards

25/09/2008

A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. They can function in a manner somewhat similar to postcards but differ in the fact that unlike postcards, greeting cards are folded and have to be mailed in envelopes that are usualy sold with the card.

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Things to consider:

  • Size – Make sure it fits in one of the international or regional standard envelope sizes.
  • Bleed – add bleed area.
  • Resolution – use high resolution images.
  • Looks – make it visually appealing according to the purpose.
  • Pages – 4 pages, one of which may be blank for the sender to add a signature or handwritten message.

Size

The greeting card size is based on the cheapest way it can be mailed. Therefore, you can choose any shape or size just as long as it fits in one of the standard regional or international envelope sizes.

Greeting card standard sizes
Envelope Inches Milimeters
Baronial 5 7 x 5 (folds to 3,5 x 5) 177,8 x 127 (folds to 88,9 x 127)
A-6 8,5 x 6 (folds to 4,25 x 6) 215,9 x 152,4 (folds to 107,95 x 152,4)
A-7 10 x 7 (folds to 5 x 7) 254 x 177,8 (folds to 127 x 177,8)

Note. Since greeting cards are mailed inside rectangular envelopes, the shape of the greeting card does not have to be rectangular like with postcards.

Envelope dimensions
Region Service Min Size Max Size
USA USPS 127mm x 88,9mm (5″ x 3,5″) 292,1mm x 155,575mm (11,5″ x 6,125″)
UK Royal Mail 140mm x 90mm (5,512″ x 3,543″) 240mm x 165mm (9,449″ x 6,496″)

View more of the leading global postal services card and letter sizes.

Bleed area

Add a bleed area. The standard bleed size can vary from one printing company to the other but generally is 3mm (0.125 inches). Read more about bleed here.

Color space

In order for the colors on the final printed product to look as close as possible to the colors you chose on your PC display, you should work in 4 color CMYK mode. RGB color space may print off-color, which may be unacceptable for the customer. Spot colors are OK if they can be converted to CMYK or are absolutely required for the design.

Image quality

Just like in most templates for printing purposes, the image placeholders should have high 300 DPI of resolution.

Content

The most common features of a web-to-print greeting card template are:

  • Image fields
  • 4  pages on 1 fold
  • Large text field for the main message
  • Multiline text field with auto font resizing

A sample CDR file can be downloaded from your Sample Stationery catalog (go to Summary page).

Other usefull articles on this subject

You can view some more guides and articles about designing greeting cards at:

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