Website content

17/04/2008

Website content is more important than than “singing and dancing” interface. Invest some time in writing and refining your pages.

Our of the box content

Some companies have been offering copycat website content for printing companies for quite a while. They have done a bad service to their customers because those websites are considered to be mirrors or even spam by search engines. It means that those websites will be at the end of search results until they provide unique content.

Your business is unique

Your business deserves to be presented well on your website. Consider these areas:

  • History
  • Equipment
  • Staff
  • Management
  • Portfolio
  • Services
  • Products
  • Sample pricing
  • Contacts and how to find
  • Shipping and returns policy
  • Tips and tricks on pre-press to help your customers prepare jobs
  • File formats, sizes, resolution, images, spot colours, etc.
  • Testimonials
  • Major customers

Good content tips

Brief – no more than 300 words per page, unless you need to provide details

To the point – Choose your words. The shorter and more precise your message is the more visitors will understand and remember.

Pictures speak volumes – plain text websites are boring. Add photos and pictures where possible. E.g. products, staff, equipment, etc.

Link to others – link to other good websites with more information on topics of interest. E.g. link to wikipedia for definitions, manufacturer websites for equipment info, customer website for references.

Assistance

We cannot help you write about your business. Ask someone with good writing skills and understanding of the Internet to help you or post a tender on websites for freelance writers. The quality there may vary. Choose carefully. Usually you get what you pay for. It is well worth paying for good content.

Elance

Freelance Writing

Writing a web page in WordPress is as easy as in any text editor. Watch the full screen demo.

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