Web banners


The main purpose of the internet banner is to make visitors click on it. Weather they click ’cause they like it or think it’s ugly, the goal is achieved.

View more banner examples at

Suggest a link

Things to consider:

  • Effectiveness – use whatever means necessary to make the average visitor click on the banner
  • Banner size – there are standard sizes
  • Image resolution – low resolution at 72DPI or 96DPI
  • RGB color mode


Banners come in different sizes which are pretty much standardized. We recommend you design your banners in standard formats to correspond with most advertisers.

Rectangular width x height in pixels
Large rectangle 336 x 280
Medium rectangle 300 x 250
Square 250 x 250
Small square 200 x 200
Vertical rectangle 240 x 400
Rectangle 180 x 150
Banner and button ads
Leaderboard 728 x 90
Full banner 468 x 60
Half banner 234 x 60
Button 1 120 x 90
Button 2 120 x 60
Micro bar 88 x 31
Micro button 80 x 15
Vertical banner 120 x 240
Square button 125 x 125
“Skyscraper” ads
Skyscraper 120 x 600
Wide skyscraper 160 x 600
Half-page 300 x 600

View the most frequently used banner sizes at GoogleAdwords or all the sizes at webpencil.com

Color space

Use RGB color mode. All PC displays function this way and to make sure the colors in the banner are the same as the ones you chose on your monitor use RGB colors.

Image quality

PC displays have 72DPI or 96DPI of resolution. Same as most web-to-web templates, the image placeholders inside it should have 72 DPI or 96 DPI of resolution.


The most common features of a web-to-web internet banner template are:

  • Large text field for the main message
  • Single line text field for the web address
  • Multiline text field for the content
  • Replaceable Image for a logo or photo

A sample CDR file can be downloaded from your Sample Stationery catalog (go to Summary page).

See also: